Case Study
Translating newly-acquired Korean brand content
A US-based international cosmetics and skin care retailer was looking for a solution to facilitate the process of incorporating newly-acquired brands into their catalog. When they recently acquired a Korean brand, they needed a complete analysis of all current information regarding the brand and its products. This information included everything from the background on the brand, internal communications from the brand’s team, technical specifications about the product, store locations, distribution hubs, and much more, all of which were in Korean.
Solution
The AI Portal was the right solution to support the labor, cost, and time-intensive task of fully incorporating the brand into the company’s catalog. It allowed users to easily and quickly translate documents and text from Korean into English for the brand users to understand. In addition, it also permitted them to identify any information that required further investigation or translation by a human linguist. The AI Portal’s drag and drop functionality allows users to quickly upload PDFs and other file formats, significantly reducing the time spent on manual upload.
Result
Lower costs, great autonomy
The AI Portal’s speed and ease-of use enabled the brand’s business transformation team to significantly reduce the time associated with human translation of the myriad of documents required for brand integration.
The AI Portal ensured a high return on investment, since only documents that were identified as critical after machine translation by the tool were routed to human translation. This sharply reduced the costs that would otherwise be associated with this task, and granted greater autonomy to the business team’s users.
Following the success of this initial brand and market, the tool’s use will be expanded to other products originating outside of the US that will be incorporated into the company’s portfolio.
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