Costa Crociere Customer Experience Case Study
Costa Crociere, Italy’s first cruise company, sought to expand its reach, as detailed in this Costa Crociere customer experience case study. With GlobalLink, the company translated content into 12 languages across multiple markets while simultaneously reducing translation costs.
This approach was a central element, and by leveraging this technology, Costa Crociere not only improved its reach but also enriched the customer experience, demonstrating how seamless, multilingual content contributes to a positive user experience.
Tools we use
Costa Crociere offers enriching vacations for families and couples worldwide. To reach its goal, the company partnered with TransPerfect to localize their website into 12 languages across 20 markets.
By integrating GlobalLink with Adobe Experience Manager, Costa Crociere has been able to deliver a personalized booking experience in travelers' native languages, achieving a 40% reduction in costs while expanding their global reach.
“Thanks to GlobalLink and a seamless integration with Adobe Experience Manager, we are able to automate and streamline every facet of our global strategy while reducing translations costs by 40%. ”
— Anna Giordano, Head of Digital Innovation, Costa Crociere
Need Help With Web Your Localization?
TransPerfect and GlobalLink empower companies worldwide to streamline website localization through seamless integration with content management systems.
This enables efficient translation, ensures consistent user experiences across multiple languages, and helps businesses expand their global reach while reducing costs and maintaining quality.