MicroStrategy Translation Process Case Study
MicroStrategy faced challenges with outdated and untranslated content, leading to operational inefficiencies.
By implementing GlobalLink tools, the company optimized its translation process—achieving a 90% increase in productivity and creating a more efficient multilingual workflow.
Tools we use
GlobalLink played a pivotal role in streamlining MicroStrategy’s multilingual workflow. Previously, the company struggled with outdated and untranslated websites, leading to inefficiencies in managing marketing content. By leveraging GlobalLink’s translation memory and CMS integration, MicroStrategy optimized its translation process. The native adapter enabled seamless content management and translation, allowing the company to handle six domains in 10 languages, each with over 100,000 webpages. This integration drove a 90% productivity increase, reducing the average webpage approval time from 36 hours to just 2 hours.
Beyond efficiency, TransPerfect’s strategic insights—such as identifying the need to shift from Portugal Portuguese to South American Portuguese—helped MicroStrategy make agile adjustments to better meet regional demands. This multilingual workflow case study showcases how GlobalLink tools delivered both operational efficiency and strategic value.
“I use TransPerfect daily to translate 6 domains into 10 different languages. Each of those domains has around 100,000 webpages—so we’re really dealing with a massive scale. Every single webpage would take on average 36 resource hours. After implementing TransPerfect, now we have an average of 2 hours for each resource to approve a single webpage. That’s a 90% productivity increase. ”
— Brett Roth, MicroStrategy
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TransPerfect and GlobalLink empower companies worldwide to streamline their translation processes with efficient, scalable solutions that integrate seamlessly with existing systems.
By enhancing workflow automation and leveraging translation memory, our technology helps businesses reduce costs, improve accuracy, and significantly increase productivity in multilingual content management.