Absolut Web Localization Case Study
In this web localization case study, learn how Absolut deployed GlobalLink technology to enhance customer engagement and boost global reach.
This solution streamlined both web and mobile localization, ensuring a seamless experience across platforms.
Tools we use
As a world-renowned brand, Absolut sought to leverage the full potential of its online channels and connect with global audiences. By integrating GlobalLink technology with Optimizely CMS, Absolut successfully launched absolutdrinks.com in six languages, enabling visitors across 12 countries to discover and mix drinks based on taste, occasion, or available ingredients.
With GlobalLink’s website and mobile localization tools, Absolut streamlined the process, saving both time and costs while maintaining consistency across platforms. The integration improved the user experience, significantly increased international traffic and engagement, and ultimately strengthened Absolut’s global presence.
“GlobalLink’s technology solution for Optimizely CMS, combined with their creative language services, made it possible for us to launch and maintain our absolutdrinks.com website in six languages, without adding any workload on our internal teams. ”
Digital Marketing Solutions Manager, Absolut
Want to engage customers worldwide with website localization?
GlobalLink empowers companies worldwide to streamline website localization with scalable, efficient solutions that simplify the translation process.
Our seamless integrations and powerful tools enable brands to deliver consistent, high-quality multilingual websites that engage global audiences while saving time and resources.