Citrix Multilingual Website Case Study
Citrix, a leading provider of cloud-based Workspace solutions, faced the challenge of consolidating and managing 21 global websites while ensuring brand consistency across languages, as highlighted in this multilingual website case study. As its globalization needs grew, the company required greater control over its language site output and preferred to host all languages in its CMS, a key component of the following Citrix global website case study.
GlobalLink TMS provided Citrix with an automated, turnkey solution that streamlined the process, allowing them to manage multilingual sites efficiently despite the internal challenges.
Tools we use
Citrix initially sought to consolidate its global websites while maintaining brand consistency. As its globalization strategy and infrastructure evolved, the team required greater control over multilingual content and preferred to host all languages within its CMS. This led Citrix to transition to TransPerfect’s GlobalLink technology. While the technology transfer was seamless, internal adjustments—such as debugging, image and asset mapping, and expanding page scope—proved more complex.
With only two team members managing 21 sites, automation became essential. GlobalLink provided an automated, turnkey solution that streamlined the process, improving efficiency despite these challenges.
“Our relationship with TransPerfect has been more of a partnership than a vendor relationship. We've seen our engagement results just go through the roof. Time on site has increased, form fill conversions have increased. So, good KPIs that we are hitting. ”
— Frank Volinsky, Digital Strategy Manager, Citrix
Engage customers anywhere in the world—just like Citrix.
TransPerfect and GlobalLink empower companies like Citrix to streamline website localization with automated, turnkey solutions that provide full control over multilingual content.
Our technology simplifies global site management, ensuring consistency and efficiency across all regions.