Trek Global Growth Strategy Case Study
GlobalLink played a pivotal role in streamlining Trek's global expansion and localization efforts. Before implementing GlobalLink, Trek relied on manual, time-consuming translation processes that slowed efficiency.
By adopting GlobalLink, Trek optimized its translation workflow, cutting time to market by 50% and enabling project managers to focus on strategic initiatives.
Tools we use
GlobalLink technology played a crucial role in transforming Trek’s translation and localization process. Previously, Trek relied on manual, resource-intensive workflows that slowed time to market and required significant administrative effort. By implementing GlobalLink, the company automated and streamlined its processes, allowing project managers to focus on strategy rather than administrative tasks.
This cut time to market by 50%, accelerating international expansion. As a result, Trek successfully scaled its global growth strategy, ensuring consistent branding across diverse markets and driving success in key international regions.
“With the implementation of GlobalLink, our project managers are actually able to focus on project management instead of administrative work. GlobalLink has taken the guesswork out of our translation process. It’s helped us to facilitate a fluid workflow. ”
— Emma Goesslong, Localization Manager, Trek
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