Blizzard Entertainment Game Localization Case Study
Blizzard Entertainment faced the challenge of keeping up with fast-paced content updates while maintaining authenticity across all regions.
By leveraging GlobalLink, Blizzard efficiently localized content to meet tight deadlines and ensure consistency.
Tools we use
Blizzard Entertainment needed a solution to keep pace with frequent content updates while providing high-quality, localized experiences for gamers.
By leveraging TransPerfect's GlobalLink, they streamlined the localization process, gaining clear translation context and receiving localization specs in just 45 minutes. This rapid turnaround enabled them to address potential issues early, maintain consistency, and enhance collaboration with their development team—proving the value of real-time communication with a trusted vendor.
“We provided TransPerfect as much context as we could, and we got the translation spec back in 45 minutes. That’s an example where it really helps to have vendors you can talk to in real time in your time zone and get translations back right away. ”
—Michael Radnitz, Blizzard Entertainment
Need help with translation and localization for your game or creative project?
GlobalLink empowers game developers worldwide to streamline their localization processes by providing fast, efficient translations that keep up with rapid content updates.
It enables real-time communication and quick turnaround times, ensuring high-quality localization that meets the demands of global gaming audiences.