Mandarin Oriental Digital Experience Case Study
Mandarin Oriental faced challenges with outdated, inefficient digital platforms and the need to deliver a seamless multilingual customer experience across its global properties. In this digital experience case study, GlobalLink streamlined and automated the company’s content localization process, enhancing website translation quality and reducing complexity.
This textbook digital experience case study exemplifies how effective solutions can transform global brand engagement.
Tools we use
GlobalLink’s ProVision management system was seamlessly integrated into Mandarin Oriental’s marketing platforms, automating and simplifying content localization. This solution enabled the hotel group to efficiently translate and localize website content into multiple languages, ensuring a high-quality multilingual customer experience across all digital touchpoints.
By streamlining workflows and improving translation accuracy, GlobalLink enhanced Mandarin Oriental’s global digital presence—ultimately driving a significant increase in direct bookings.
“Mandarin Oriental trusts TransPerfect as a partner for a number of reasons. I’ve been in the industry a long time and I’ve seen the success of other companies that use TransPerfect’s services. For us however, the attention to quality and detail, and the relationship that we’ve had through the process is fundamental to our success and our service offering. ”
Jamie Cole, VP of Digital & Ecommerce, Mandarin Oriental Hotel Group
Need Help with Web Localization?
TransPerfect and GlobalLink empower companies worldwide to overcome website localization challenges with seamless, scalable solutions that automate content translation and integrate with existing systems.
Our technology ensures consistent, high-quality multilingual experiences across global websites, enhancing user engagement and driving conversions.