Royal Caribbean App Localization Case Study
Royal Caribbean struggled to keep its app content accurate and up-to-date, especially for Spanish- and Chinese-speaking guests.
In this app localization case study, GlobalLink's Strings technology enabled real-time translation updates, ensuring a seamless multilingual experience. As a result, app downloads and in-app purchases saw significant growth.
Tools we use
GlobalLink Strings played a crucial role in addressing Royal Caribbean’s content update challenges. Ensuring accurate and up-to-date app content—especially for Spanish- and Chinese-speaking guests—was essential. Strings enabled real-time translation updates, allowing changes to both English and translated strings to be reflected in the app within 10 minutes, eliminating lengthy delays.
This swift, efficient process led to a significant increase in app downloads and in-app purchases from these guest demographics, showcasing the effectiveness of GlobalLink in enhancing the app’s localization strategy.
“TransPerfect has been very flexible with us in helping us manage that content. Within the first 2 months after we launched translations, the app downloads by guest whose language of preference was either Spanish or Chinese went up by 146%, and the in-app purchases for the same demographic of people went up by 315%. ”
—Tatiana Barrera, SPM, Royal Caribbean International
Expand your content to new languages—just like Royal Caribbean.
TransPerfect and GlobalLink empower companies worldwide to overcome language expansion challenges with efficient, scalable solutions for managing and localizing content.
With tools like Strings and translation memory, businesses can ensure fast, accurate translations that enhance global reach and create seamless user experiences across diverse markets.