Case Study
4,000 words in 48 hours
A UK-based fast fashion online retailer wanted to reduce both costs and turnaround time for translation of their men's and women's product catalogues, totaling over 1M words.
Solution
The brand set up a pilot aimed at gauging the post-editing distance of the FIGS languages
Promising MT results led to the implementation first of a light post-editing workflow to support the bulk of the launch.
Following the initial site launches and as the company grew, the MT solution was scaled to adapt for different brands, and now both light post-editing and full-post editing are offered for the retailer’s content.
Result
The success of the launch prompted the expansion of the MT strategy, which now supports the turnaround of 4K words in 48 hours and is offered alongside a human translation workflow for products of more strategic business importance. The growth of the MT offering is expected to accompany the growth of the company, with Arabic currently planned for MT implementation.
Words translated in 48 hours!
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