The Challenge
To uphold its brand promise of speed, reliability, and service, American Airlines needed every customer interaction to be consistent across multiple local-language sites and internal departments. Manual review processes and fragmented workflows slowed turnaround times and put consistency at risk — particularly when internal resources were stretched thin.
Scaling multilingual content across a global operation required more than faster translation — it required a platform built to centralize, automate, and govern content at scale.
The Solution
American Airlines implemented GlobalLink to centralize and eliminate manual bottlenecks. Automated review workflows gave stakeholders faster, more efficient validation of multilingual content, while integration with its CMS eliminated slow handoffs. TransPerfect's QSR services filled reviewer gaps in specific markets, ensuring quality and consistency remained intact even when internal resources were stretched thin.
With GlobalLink's centralized platform and automated workflows, American Airlines accelerated content delivery, reduced manual effort, and protected brand integrity across every market — without adding internal headcount.
“"TransPerfect truly delivers end-to-end solutions. Our requirements are highly specific, and they consistently adapt and scale to meet those needs. ”
Pedro Noda, Manager, Global Content and Localization — American Airlines
Want to scale multilingual digital experiences?
GlobalLink empowers global enterprises to centralize multilingual content operations — automating workflows, accelerating delivery, and maintaining brand consistency across every market.
Our intelligent platform and expert language services enable teams to deliver consistent, high-quality multilingual experiences — at speed and scale.