CASE STUDY
3.5 million words in one month
A premium department store in the Netherlands needed to expedite the launch of their website in Germany, France, and Belgium efficiently and with high quality results.
LEARN MORESolution
Machine Translation to localize the over 300,000 word e-commerce website. Generic Machine Translation Engines were used, without utilizing any client Translation Memories.
GlobalLink with direct integrations to Adobe Experience Manager (AEM) and SAP Commerce Cloud (Hybris) was deployed and the workflow management technology platform.
Initially adopted MT with full post editing (MT-FPE) workflow to accelerate time-to market. Now, the department store is leveraging several MT service levels, including raw MT and light post-editing.
Outcome
3.5 million total words translated with an average turnaround time of less than 2 days per submission.
Through the implementation of a tiered AI-Machine Translation strategy, TransPerfect was able to support the retailer’s delivery of almost 2,500 submissions in a single month, which corresponds to almost 3.5 million total words and an average turnaround time of less than 2 days per submission – for each of the two markets in which the brand launched.
Through the collaboration and site launch, the department store brand was able to achieve their goals in areas such as Traffic and Conversion.